So you know you need to use Pinterest, but how do you get the most out of it? Here are my 5 quick tips to Pinterest for your brand be it personal branding or company branding.
After you’ve created your profile along with a couple boards creatively named, make sure to add the “pin it” button to your bookmark toolbar to allow you to easily pin images from the web. This can be found under the About tab as “Pin It Button” and you’re ready to go!
1. Create valuable, SEO-driving descriptions.
Pinterest just last week put a 500-character limit on image captions. This tells us they value keeping your pin’s description succinct while using keywords that will allow the search function to find your specific pin.
- Similar to Twitter, use #hashtags to flag certain keywords
- Use the ‘@YourFriendsName’ similar to Facebook and Twitter to mention someone in a Pin’s description. This alerts the person you mentioned them and drives them to your pin.
- If you are an online retailer, add the price to the description using the ‘$’. This will automatically categorize it in the gifts section.
*Notice how we’ve used each option in the pin’s description below…
2. Pin content steadily.
This keeps your name constantly in a followers feed and helps them remember you. It is perfectly acceptable to pin multiple images in a manner of minutes whereas if you did this on Twitter or Facebook you may have people who stop following you. Maintain a mixture of pinning your own found content along with “repins” (a visual version of a Twitter retweet if you will) with “likes” that resemble the likes of Facebook. When you are pinning new content, make sure you are pinning from the original source to give the proper person credit. For example if you find an image you like on Google, make sure to click through to the original site to pin the image.
3. Use visually interesting images on your website and blog.
Intermix pins from your own company’s website that are visually interesting. Keep in mind the 80/20 balance of self-promotion so that your Pinterest does not come across as spam. Create your own using collages and watermark them so that the credit (and site traffic) go back to you. Bright colors or a picture with a detail that a person wants to see larger will cause them to click on the image and potentially click through to your website from Pinterest. For fun, you can check out who has already pinned from your website by visiting http://pinterest.com/source/yourwebsitehere. Hint: You may want to start following those who pinned you (aka your fans).
4. Integrate Pinterest with your social media platforms.
On Facebook, show images of your favorite pins to your fans. Provide an easy mixture of links, fun status updates and your favorite pins. Make a custom Facebook tab for Pinterest (see ours below!). I found a blog post that cleverly integrates Pinterest using a pin icon as a tab. Here you can showcase your entire Pinterest profile or one specific board and all you need is the hyperlink! You can currently link your Pinterest to your personal page, but not yet to a brand page. This is something that may come in the near future but has not yet happened. On Pinterest, link to your Twitter page and tweet a favorite pin while you are pinning it. Post the link to your Pinterest page and let your followers know that you are on Pinterest and want to follow them!
5. Include a Pinterest “who to follow” spotlight in your e-marketing.
OC METRO has started doing a “who to follow” and favorite posts for Facebook and Twitter in the print magazine. This makes the individuals and companies feel special which in turn makes them promote OC METRO through their own channels. OC Family is also on Pinterest and I’m fairly certain a Pinterest “who to follow” and “best pins” page is not far behind! You can easily add this section to a sidebar of your e-newsletter that shows you are being social and promoting others, not just your brand.
Check out RipeOrange (Marketing, Design, Events) to see how we’re implementing Pinterest! Chat with me on Twitter (@ChelseaVanArnam).